Search Engine Optimisation

Improve your website's performance

Search Engine Optimisation (or SEO) is a term many people have heard but are not sure exactly what it means. The aim of optimising a website is so that when a potential customer searches for a particular word or phrase online, the optimised website appears above other websites in the natural ("organic" or "algorithmic") listings on the main search engines. Usually, the earlier a website is presented in the search results, or the higher it "ranks", the more searchers will visit that site improving the volume and quality of traffic.

Your website will be competing with many other sites to try and get people to visit. It is therefore crucial to optimise your site through SEO so that your website will be found above your competitors. A major factor in whether a website is well ranked in search engines is whether the website has been structured and built in a SEO-friendly way. The higher up the search engine listings your website is shown, more visitors will go to your website which means more customers and sales.

When optimising a website we start by identifying relevant words or phrases, commonly known as keywords. These are the words or phrases which when a potential visitor to your website searches online, you want your website to appear at the top of the listings.

We then optimise your website based on the relevant keywords and on an ongoing basis, use a variety of methods to help your website achieve a high page ranking on the main search engines.

Search Engine Optimisation is always an ongoing process as the rules in which the search engines rank websites change very often. In 2010, Google made over 500 algorithm changes – that is 1.5 per day! Additionally to the search engines updating their algorithms, relevant competitors to your website will be optimising their websites so you need to constantly maintain and optimise your own website in order to stay ahead.

Majority of the SEO companies simply let you know what changes need to be made to your website. This often leaves you knowing what needs to be done but without the time or knowledge of how to do it.

We have been designing, building and optimising websites for many years and have the skills and knowledge to implement the changes and work with you on an on-going basis to maintain high page rankings and review on a regular basis the keywords the website is optimised for.

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