Search Engine Optimisation
Search Engine Optimisation (SEO) is highly essential but is something that frequently gets overlooked. Websites are, without question, a highly effective marketing medium, but in order to work they must be seen by visitors.
SEO is the practice of modifying a website so that it can be properly read and indexed by search engines. Seach engines such as Google send computer programs known as "spiders" or "robots" to scan your website. In order to optimise any website it is essential to understand how to these spiders find the information they are looking for on your website so the search engines can determine the value of your website and therefore increase your search engine ranking.
Pandora offers a comprehensive range of search engine optimisation and online marketing services to help your website succeed on the Internet. Once your site has been built the most important priority is to market it to the correct audience. It is imperative to focus on your online marketing for your website if you want it to succeed.
A search engine is a map of the internet. It is similar to a business directory, where you can look for businesses on specific areas of interest. Search engines aim to provide the best results, depending on relevance and popularity. The most popular search engines are:
Your might wonder why your website is not appearing on search engines. That's because it hasn't been visited by a robot / spider, it hasn't been indexed, it hasn't been submitted to a search engine site or you have not set up pay per click.
How do you get your website to appear on search engine's results? There are two kinds of listings for your website to appear on search engines.
Natural listings are search engine results that have not been paid for and are the result of Search Engine Optimisation on your website. These are the results that appear under the paid for advertising links (PPC) in Google and Yahoo.
Pay per Click listings have a cost to them. Keywords are purchased at different rates, and as a visitor types in the keyword you have placed a price on (where you are listed depends on how much you pay), your listing will be displayed in order for them to click on your website. With PPC, you are only charged if a visitor clicks on your link. If a visitor does not click on your link when they do a search for a keyword you have purchased, you will not have to pay.
For further information on our Search Engine Optimisation Service please contact Pandora via our online form or call 07789 712306.